A direct marketing email list is by far the most valuable asset you will ever have.
In fact, if you’re marketing products or services online and haven’t incorporated marketing email lists into your business, you’re missing out on an unimaginable amount of business. Is this you?
Don’t worry…I’m here to help you learn how you can create a direct marketing email list, and use this Free tool to promote your products or services to a large group of highly targeted consumers for the rest of time.
Marketing by email is free, it’s easy, and it can be accomplished in a matter of minutes. It can also get you into a lot of trouble and leave you with a very bad reputation, if not done properly. When sending bulk email, online marketing “professionals” often cross a line that is unwelcome and usually rejected. We’re all aware of anti-spam laws that protect consumers from being placed on marketing email lists without their consent. These laws may make marketing by email more difficult, but in reality they will work in your favor.
Once you know how to effectively create a direct marketing email list of your own, you can begin marketing by email, setting yourself apart from other entrepreneurs who don’t understand the proper strategies.
Before developing a campaign to send bulk email, online marketing professionals first need to realize that this method is only legal and profitable if they have a direct marketing email list of people who have “opted in”. This term refers to those who have voluntarily supplied their contact information, usually a name and email address, to the person building the list.
This is often referred to as “permission marketing”, because in essence customers are giving marketers their permission to add their contact information to the marketing email lists, with an understanding that they may receive correspondence in the future as a result.
So, how do you convince people to give you their information, so you can add it to your direct marketing email list? It’s all about value! In order for consumers to give up their valuable information, you have to offer them something of tremendous value in exchange.
How do you figure out what to offer? Just follow this simple process:
Determine who you want to attract (your target market)
Brainstorm ideas for products, services, or information you have, that they would like to have.
Give your offering away for free, in exchange for the information you wish to get from them.
If your offer is good, they won’t want to pass it up. Once they provide their contact information in your “opt in” box, you will be at liberty to add it to your direct marketing email list.
This whole process makes marketing by email a very profitable activity for several reasons;
The contacts on your direct marketing email list have already received something of value from you for free.
When they receive future emails from you, they’re less likely to delete them before reading, because they know and trust you.
If you’ve created separate marketing email lists depending on your contacts’ interests, your efforts at marketing by email can be highly targeted
The rule of reciprocity, one of the laws of human nature, dictates that those who have received something from you will be more likely to give something to you. In this case, their business.
Always remember that it is in giving that we receive. Provide fantastic value, help others, and give. As a result, your direct marketing email list, and your business, will grow exponentially!
If you’re not using an autoresponder, I highly recommend GetResponse. It’s very user friendly, inexpensive, and effective.
Stay tuned for parts 2 and 3 of this valuable email training series, where I’ll show you how to use an autoresponder to create success, and how to customize your opt in box. If you haven’t subscribed to my blog, be sure to do so now, and you’ll be notified as soon as these posts are available 😉