I think the new “SEO” definition is actually “Internet Marketing”. The old/new definition for “SEO” is actually “On-Page SEO”. Somehow over the years, all the tasks revolving around bringing attention to your brand have been categorized under SEO & became the SEO specialist. Now, SEO is dead… but really “On-Page SEO” has just been minimized as “Internet Marketing” hence SEO is still alive and well. Maybe people should stop calling themselves SEO’s and start calling themselves Internet Marketers.