As the social media site Twitter reaches unprecedented popularity, it’s become commonplace to see Twitter spam everywhere.
What is Twitter Spam? Simple….it’s uninvited and unwanted solicitation used by online marketers who don’t have a clue how to run their businesses.
I’m there almost every day, and I can vouch for the fact that spam on Twitter is widespread! To illustrate this point I just went over to my Twitter account and found this great example on the very first page: “In this business you can make so much money it’s unbelievable all you have to do is try!” – followed by a website ink which I don’t care to repeat…..
Countless marketers are choosing to spam followers on Twitter. It may bring them some quick revenues but it makes for very bad business practice, and can result in being banned from the site.
If you’re new to internet marketing you should know that Twitter is one of the ultimate resources for developing a successful business. Not only is it a free method that can drive traffic to your website on autopilot, but it’s an incredible tool for connecting with potential customers and business partners.
And, it’s viral. Others can retweet your information to their own followers with the click of a mouse, giving you enormous exposure potential!
But there’s a right and a wrong way to use it and trust me, posting spam on Twitter is the latter of the two! So, how can you use this incredible resource to build your business?
You want to be a respected business person who attracts others through offering value and assistance. And yes, you can use Twitter to accomplish that goal. The secret? It’s all about building relationships and giving to others.
Once people get to know and like you, they’ll want to learn more about you. It’s at that point that they’ll take the time to check out your profile page and very possibly the links that you’ve displayed on your page. Others may become beloved friends that you’ll develop a close relationship with over time.
Some of the ways to develop relationships with fellow tweeters include:
Post inspirational or humorous quotes
Send out links to videos that others may enjoy
Retweet great content that others have provided
Provide free, valuable information
Compliment others, but only if you mean what you’re saying
Give reviews on books, movies, etc.
Use the 90/10 rule – provide 90% valuable content and 10% (discreet) promotion
If you’re thinking, “it sounds like every other kind of relationship”, then you get it. Congratulations, you’re on your way to dominating the Twitter scene!
OK, so now you clearly know to never post spam on Twitter, and you have some ideas about creating valuable content. Keeping these basics in mind you’re ready to learn some of the ins and outs of Twitter marketing!